Social Media and Libraries: Transforming User Engagement and Interaction
Author(s): Manjunath M. & Khaiser Jahan Begum
Abstract - Social media has revolutionized the way libraries interact with their users, transforming traditional engagement methods into dynamic, interactive, and user-centric experiences. This article explores how social media platforms are being utilized by libraries to enhance communication, promote services, and foster community engagement. It highlights the benefits of social media, such as increased accessibility, real-time interaction, and the ability to reach diverse user groups. Challenges like managing digital literacy, privacy concerns, and resource constraints are also discussed. Through case studies and examples, the article demonstrates how libraries are leveraging social media to build stronger connections with their communities and stay relevant in the digital age
Keywords - Social media, User engagement, Digital communication, Digital literacy, online interaction.
DOI URL: https://doi.org/10.26761/ijrls.11.1.2025.1838
Cite This Article As: Manjunath, M. & Begum,K. J. (2025) Social Media and Libraries: Transforming User Engagement and Interaction . International Journal of Research in Library Science (IJRLS), 11(1) 172-182. www.ijrls.in
Copyright © 2025 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0
Paper ID: IJRLS-1838 Page: 172-182 Publication Date: 19 February 2025