Content Analysis of YouTube Videos in Library and Information Science Education
Author(s): Vijayakumar S. & N. S. Harinarayana
Abstract - Online videos have become integral to daily life and are increasingly used for educational purposes. As a prominent platform, YouTube hosts numerous instructional videos supporting self-study and academic activities. This study analyzes YouTube videos related to Library and Information Science (LIS) published by four Indian institutions: CEC, EPGP, IGNOU, and NIOS. Using Webometrics Analyst Software, metadata from 100 randomly selected videos was extracted and analysed. The study identifies the top ten videos based on viewer engagement metrics such as views, likes, and comments. Findings reveal that over 80% of the videos have an average duration of 20 minutes, catering to typical viewer preferences. Additionally, 96% of the videos are licensed under YouTube's standard terms, with 4% under Creative Commons licensing, exclusively attributed to NIOS. The results highlight the impact of these videos in LIS education and offer insights into their content characteristics and user engagement.
Keywords - Content analysis, LIS, YouTube, Instructional videos, WAS, API, Videos.
DOI URL: https://doi.org/10.26761/ijrls.10.4.2024.1814
Cite This Article As: Vijayakumar, S. & Harinarayana, N. S. (2024) Content Analysis of YouTube Videos in Library and Information Science Education. International Journal of Research in Library Science (IJRLS), 10(4) 196-205. www.ijrls.in
Copyright © 2024 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-1814 Page: 196-205 Publication Date: 18 December 2024