Enhancing Library Engagement through Facebook: A Comprehensive Study
Author(s): Soumita Datta
Abstract - The digital age has significantly transformed libraries, necessitating innovative approaches to maintain and enhance engagement with their communities. As the world’s largest social media platform, Facebook presents a powerful tool for libraries to promote services, events, and resources. This research article explores the utilization of Facebook for library promotion, examining current practices, benefits, and challenges. Through a comprehensive literature review, surveys, and interviews with library staff from 150 libraries, the study identifies key strategies and obstacles in leveraging Facebook effectively…..
Keywords Libraries, Facebook, Social Media, Library Promotion, Community Engagement, Digital Marketing, Information Technology.
DOI URL: https://doi.org/10.26761/ijrls.10.3.2024.1750
Cite This Article As: Datta, S. (2024) Enhancing Library Engagement through Facebook: A Comprehensive Study. International Journal of Research in Library Science (IJRLS), 10(3) 1-9. www.ijrls.in
Copyright © 2024 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-1750 Page: 1-9 Publication Date: 04 July 2024