Social Media: Importance and Usage for Library Professionals
Author(s): Adarsha Marati.T & Sanjeeva N
Abstract - Social media is now an important part of human life. People of all ages, and all profession are using social networking sites as a means of communication. In today's society, when everyone can contact one another with only a click, social media is the most efficient means of communication. Library professionals are also becoming familiar with social media and the tools that go along with it. Social media is helping to reach out to the targeted audiences and clients, and library professionals are developing a virtual platform to communicate with their users. Librarians believe social media to be the greatest option for interacting with library users. In this article, investigator discussed types of social media, utilization, factors, advantages as well as challenges in using in the library operations. This paper focuses on comprehending many marketing initiatives utilized by libraries to advertise their facilities and services, as well as user engagement with social media platforms.
Keywords - Social Media, library, virtual, Social networking,
DOI URL: https://doi.org/10.26761/ijrls.9.2.2023.1662
Cite This Article As: Marati,.T.A. & Sanjeeva, N. (2023) Social Media: Importance and Usage for Library Professionals. International Journal of Research in Library Science (IJRLS), 9(2) 194-199. www.ijrls.in
Copyright © 2023 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-1662 Page: 194-199 Publication Date: 29 May 2023