Techniques Used for Marketing of Digital Services to Library Users in Public Libraries of Karnataka: A Study
Author(s): Shamala. S
Abstract - This contemplation set out to study the techniques usefulness for the marketing of digital allusion benefit to library clients hip in public libraries. In an trial to suitably pilot the study, the researcher leavened five objectives to harangue element upshot that has to do with the digital appeal benefit in public libraries, techniques for rendering digital allusion services in uni libraries, techniques for supplies digital allusion benefit, challenges librarians assault in rendering digital allusion office, reasons for supplies digital appeal services and supplies as a technique for reaching out to library client ship. An expanded revisal of narrated erudition was capture out by the researcher. It was therefore found out that the categories of digital appeal services that are pass in public libraries are asynchronous, and the in synch constitution of digital glance benefit. Techniques for transcription digital beauty of glance office embody e-spot, Ask A Service, artless chatter regard, second messaging, knock bots, etc. With the tendency of supplies digital conventionality of allusion avail, the necessity of e-conference is more viable and with the aid of the material gutter of supplies such as the utilization of posters, side-poster, indication pillar, orientation playbill, library tour, display/exhibit. The object repressing the energetic freeing of digital shapeliness of relation avail in close the trial of protection of mental possession suitable, carelessness of complaint, etc. It was therefore advise that digital shapeliness of appeal benefit have fall to detain in the library system, hence, librarians, should embrace it abreast the traditionary library system and should indifferently device strategies for overreach out to library users and no-library users.
Keywords - Techniques, marketing, digital services, library clientele, Public libraries.
DOI URL: https://doi.org/10.26761/ijrls.9.2.2023.1633
Cite This Article As: Shamala. S (2023) Techniques Used for Marketing of Digital Services to Library Users in Public Libraries of Karnataka: A Study. International Journal of Research in Library Science (IJRLS), 9(2) 85-93. www.ijrls.in
Copyright © 2023 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-1633 Page: 85-93 Publication Date: 06 May 2023