Facebook as a Communication Tool in University Libraries: A Case Study
Author(s): Balvinder Kumar
Abstract - The implementation of social media in libraries is in its initial stage, particularly in India. It is the necessity of libraries and the need of the hour to implement this technology effectively in libraries. The main objective of the study was to know the role of Facebook, a popular social media platform. It is also tried to understand the participation of users by liking, commenting, and sharing library posts posted on Facebook. Data was collected through content analysis and structured online and offline questionnaires from 638 respondents from the users of Vivekananda Library, Maharshi Dayanand University, Rohtak. It was found that 21982 users reached the library's Facebook page. A total number of 1623 likes, 1011 link clicks, 36 comments, and 59 library posts were shared by users. A significant percentage, 30.4% of males and 20.1% of females preferred Facebook to interact with library staff members regarding library services. Facebook is also found to be the most liked social media platform for receiving information about library events and notices. It is also observed that 32.5% of males and 18.4% of females preferred Instagram for Real-Time chat, followed by other platforms and Facebook.
Keywords - Facebook, Social Media, SNSs, Academic Libraries, Web 2.0.
DOI URL: https://doi.org/10.26761/ijrls.8.3.2022.1569
Cite This Article As: Balvinder Kumar (2022) Facebook as a Communication Tool in University Libraries: A Case Study. International Journal of Research in Library Science (IJRLS), 8(3) 126-134. www.ijrls.in
Copyright © 2022 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-1569 Page: 126-134 Publication Date: 05 September 2022