Social Media a Hope for Libraries as a Communication Tool
Author(s): Balvinder Kumar
Abstract - Libraries all over the globe are facing the challenge of their survival. Libraries and information centers are adopting and experimenting with new technology to sustain the existing users and trying to attract potential users. Implementation of social networking sites (SNSs) in libraries for providing library services is an innovative idea. The new tech-savvy generation spends a lot of time on social media, and the library can grab this opportunity by providing information 24x7 at the doorstep of library users. The current study was conducted to know the reality of this hope. Data were collected from 638 respondents and found that 84.9% of female respondents and 71.7% of males used smartphones to access their social media accounts. 80.1% of males and 76.7% of females used it daily. It is also found that the majority of respondents, i.e., 36.1% males and 28.2% females, accessed their social media account for academic purpose. A huge majority of respondents, 328, agreed, and 161 strongly agreed that social media are changing the way of providing library services.
Keywords - Social Media, SNSs, Communication Tool, Libraries web 2.0, Library Services.
DOI URL: https://doi.org/10.26761/ijrls.8.3.2022.1568
Cite This Article As: Balvinder Kumar. (2022) Social Media a Hope for Libraries as a Communication Tool. International Journal of Research in Library Science (IJRLS), 8(3) 105-116. www.ijrls.in
Copyright © 2022 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-1568 Page: 105-116 Publication Date: 02 September 2022