Content Analysis of Library Website of Selected Indian Institute of Management (IIM) in India: A Study
Author: Gautam Amrut Wani
This study is content analysis of the selected library website of Indian Institute of Management in India. For conducting the study, online survey and observation methods were found appropriate. The data were collected through the well structural six checklist elements from the selected IIM in India under the study. The study further, discusses services and facilities being offered by the IIM library website. The study reveals that maximum number of IIM library website have mentioned information related to about us & library hours 13 (77.2%), library services, library rules and regulation 11(61.1%), collection of books & journals 13(72.2%), E-resources that is e-books, e-journals 14(77.7%) on their website/webpage. On their website/webpage , however , study also report that of the library website/webpage have social bookmarking tag , Facebook 3 (16.6%), LinkedIn, Instagram, Twitter, and You Tube 2 (11.1%) on their website. The domain name of the host website, general information about the library, library services, library collection, information on E-Resources, information on social bookmarking tag, and link search & retrieval interface are the major elements considered to evaluate the library website. The study suggest for caring out such evaluative studies which is the need of hour to enable the institution to update their website periodically and come up with flying colors on users expectation.
Keywords - Content Analysis, Library Website, IIM, Web OPAC, URL.
DOI URL: https://doi.org/10.26761/ijrls.7.2.2021.1406
Cite This Article As: Wani, G.A. (2021). Content Analysis of Library Website of Selected Indian Institute of Management (IIM) in India: A Study. International Journal of Research in Library Science (IJRLS),7(2) 111-124. www.ijrls.in
Copyright © 2021 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Publication Date: 26 May 2021